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Expanding Reality

NEW YORK — Liz Claiborne Inc. is adding to its Realities. The firm, which unveiled a scent with the name in 1990 —?then launched an apparel line with the name this spring — is also using the Realities banner for a juice due out in...

NEW YORK — Liz Claiborne Inc. is adding to its Realities. The firm, which unveiled a scent with the name in 1990 —?then launched an apparel line with the name this spring — is also using the Realities banner for a juice due out in late August. It will be the first product to be launched under the Realities Cosmetics Co. nameplate. Industry sources estimated that the scent could do $18 million at retail or more during its first year on counter. For more, see “A Dose of Reality for Claiborne.”