The spa market has traditionally been a competitive arena. But the battle for consumers is heating up as retailers add more in-store services and products designed to mimic spa services at home.
With that as a backdrop, The Face & Body Midwest Show will kick off March 12-14 in Chicago at the McCormick Place offering spa operators the latest tools to meet consumer desires. “Being successful in this industry means consistently staying on top of new trends, ongoing education, peer networking and the latest product and device offerings,” said Katie Anderson, the show’s director and managing editor of Skin Inc. “These elements give the spa owner/manager and aesthetician the tools to improve their treatments and business to benefit their bottom line.”
The event is divided into three parts: a three-day exposition, an education conference and supplier classes. The exposition features everything from skin care manufacturers to spa furniture. It is expected to draw 5,000 aestheticians, spa managers and spa owners who will be able to experience treatment demonstrations on the exhibit floor.
Among the educational programs garnering advance interest is the Lotions and Potions — Deciphering Formulation and Chemistry presentation headed by several leading chemists. “Aestheticians and spa owners are often proposed with the latest skin care ingredient or delivery technology, but rarely are they presented with fundamental education on what makes up a cosmetic product and how it works,” said Anderson. “This panel is presented by cosmetic chemists to give them those building blocks while also noting ingredients that have falsely gotten a bad rap and highlighting ingredients on the horizon.”
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Wellness has become a mainstay in the spa industry, with many spas adding these services, add-ons or installations to improve their client’s overall health. The Advanced Education Conference is devoted to wellness, with presentation such as meridian massage (which follows Traditional Chinese Medicine guidelines to improve blood flow, life skin and promote radiance), the benefits of Himalayan salt and protein and its role in skin health and how to treat the client that doesn’t feel whole.