Next-generation technology is fundamentally changing the beauty industry. “The boundaries that once constrained us are gone. The ability to connect with consumers in meaningful and relevant ways is changing the game for beauty brands big and small,” said Karin Tracy, head of industry for beauty, fashion, luxury and retail at Facebook.
Using its billions of Facebook users and 80 million businesses, the platform is building ways for beauty companies to tap into consumers. “Boy, do [those on Facebook and Instagram] love beauty. Type in beauty on one of our platforms and you gets thousands of posts, videos and now stories where people come to discover,” Tracy said. Instagram, in particular, is a popular platform for beauty with people visiting the app 33 times a day, a 63 percent increase over last year.
@chrissyteigen was one of the best dressed celebrities at the Grammys 🧡
Tap the link in bio to see who else ruled the red carpet.
Grammys host @aliciakeys gave an emotional tribute to @kobebryant.
Keys followed these words with a piano performance singing, “We have to make this a celebration in his honor.. And I’m Alicia Keys to get you through it all... I’m gonna get you used to knowing music is love.”
@lizzobeeating opened the Grammys with a powerhouse performance that received a standing ovation.
Tap the link in bio for a behind-the-scenes look at how her stylist put together her and her dancer’s costumes.