By  on May 29, 2018

Next-generation technology is fundamentally changing the beauty industry. “The boundaries that once constrained us are gone. The ability to connect with consumers in meaningful and relevant ways is changing the game for beauty brands big and small,” said Karin Tracy, head of industry for beauty, fashion, luxury and retail at Facebook.

Using its billions of Facebook users and 80 million businesses, the platform is building ways for beauty companies to tap into consumers. “Boy, do [those on Facebook and Instagram] love beauty. Type in beauty on one of our platforms and you gets thousands of posts, videos and now stories where people come to discover,” Tracy said. Instagram, in particular, is a popular platform for beauty with people visiting the app 33 times a day, a 63 percent increase over last year.

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