By  on February 21, 2018

If you’re a beauty brand and not thinking about the consumer first, you’re doing it all wrong. That’s according to Joël Palix, chief executive officer of Feelunique, a swiftly growing U.K-based e-tailer with dedicated web sites in the U.K., France, Germany, China and the U.S. “Drop the barriers. I deal with 500 companies and we still have a long way to go before they are thinking of the consumer first. Some brands still view e-commerce as the secondary channel when it should be the primary channel if you are seeking a specific audience.”

Added Palix, an industry veteran of prestige beauty, “For more than 10 years, the Feelunique team has been mastering the art of learning brand curation online. We keep learning, the technology is getting so fast that every year we have something new we have to create.”

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