According to a statement from his company, the hairstylist and salon owner, who has had a joint venture with Chanel Inc. since 1995, will nurture product lines with the most direct links to hair and beauty.
The firm recently launched a line of upscale travel and cosmetics bags and initial sales have outstripped expectations by a 2-to-1 margin, according to Fekkai. In addition, a promising hair accessories line will be pursued.
The company’s handbag line will be phased out, however, as will the signature color cosmetics line. Moreover, a spokeswoman indicated that the company intends to eventually close Fekkai’s Madison Avenue boutique.
Speaking of Fekkai’s ill-fated color cosmetics line, Lori Perella, senior vice president and general manager, said: “The field was too crowded and it really didn’t add a lot to the brand. Rather than create and source manufacturers each time we enter a new product category, we will seek partnerships with innovative leaders.”
Perella noted that last year Fekkai entered into a partnership with Selima to create an exclusive eyewear collection called “Selima for Frederic Fekkai.