NEW YORK — Frederic Fekkai Spa & Salon will be ditching its 57th Street location and moving its operations to specialty retailer Henri Bendel on 712 Fifth Ave. In turn, Garren New York Salon, which has made Bendel’s its home for 11 years, is leaving. Fekkai is scheduled to take possession of the space on Tuesday. Construction is expected to take several months, with a final move-in date to be announced in early 2006. Terms of the lease were not disclosed.
In a statement, Fekkai said he was looking forward to “moving back to one floor that will offer the same appeal as a grand Fifth Avenue apartment.” Fekkai’s current salon on 15 E. 57th Street offers beauty services spread out over several floors, a layout some consider a nuisance. Rumors had been circulating that Fekkai was looking for new digs since his joint venture with Chanel Inc. ended earlier this year: His salon is currently located in the Chanel building.
Interestingly, Fekkai will occupy Bendel’s fourth floor, which is currently under construction; Garren occupies a portion of Bendel’s third floor area.
The last day Garren will operate at Bendel’s is June 10. Garren, according to his publicist, is in lease negotiations for his own salon at an undisclosed space on Madison Avenue. He will temporarily set up shop just blocks away from Bendel’s at the Linda Tam Salon, located at 680 Fifth Ave., where he and his staff of 25 will work while his new salon is being built. The Garren New York phone number will remain active, and all appointments will be honored in the temporary space.
Bendel’s is going through its own changes. Its chief executive officer resigned two weeks ago, and it is in full swing trumpeting its new brand direction, one that largely merchandises private label items instead of designer labels.
According to Garren’s publicist, Garren is looking forward to having his own salon, where he won’t have to compete with the brand identity of Bendel’s. As one of the most publicized hair stylists, with more than 100 magazine covers to his credit, he launched Garren New York, a hair care line, in 2000. He also caters to a large celebrity and model following.
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“In the fashion world, change is good — it keeps things fresh. We look forward to introducing our clients to the new space and sharing our vision for the future,” Garren said in a statement.
Fekkai, whose booming hair and body care line is sold internationally, doesn’t seem intimidated by Bendel’s new brand direction.
“I am delighted to be moving into this beautiful landmark building,” said Fekkai.