EYE CANDY: Fenty Beauty is kicking off its first U.K. tour on July 5, with a pop-up shop at King’s Cross St. Pancras Station. The London pop-up will remain open for four days until July 8, before heading to Glasgow, Scotland; Nottingham, England and Belfast, Northern Ireland.
Fenty Beauty has partnered with Harvey Nichols, which launched the brand with great success in the U.K., to unveil the new Morrocan Spice collection, which will debut on July 6. The pop-up will showcase the Morrocan Spice Eyeshadow Palette, which consists of 16 shades ranging from browns to dusky blues with matte and shimmer finishes. The palette will retail at $59.
Other products will make their debut alongside the eyeshadow palette such as the Pro Filt’r Amplifying Eye Primer, Flyliner Longwear Liquid Eyeliner and new eye brushes.
The brand’s best-selling Pro Filt’r Soft Matte Longwear Foundation will be re-stocked and made available in all 40 shades for the pop-up tour, as will the brand’s popular Stunna Lip Paint and Kilawatt Foils. The foundation retails at $34.
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The temporary space will reflect the Morrocan Spice market theme and will include a custom hookah lounge for shoppers to “chill for the ultimate beauty retreat,” which mirrors the décor of Fenty’s New York pop-up held late last month.
Rihanna’s Fenty Beauty is slated to trump other celebrity beauty brands such as Kylie Jenner’s Kylie Beauty and Kim Kardashian’s KKW. It was reported to have raked in five times the sales of Kylie Cosmetics in its first month.