Stacy Ferguson, aka Fergie, multitasked Thursday at Project Angel Food in Los Angeles, where the 33-year-old singer both introduced MAC Cosmetics’ Viva Glam VI special edition lipstick and proved that she knows her way around a kitchen.
This story first appeared in the March 11, 2009 issue of WWD. Subscribe Today.
She ladled carrots into containers along with volunteers, who help turn out some 1,600 meals a day for Los Angeles County residents with HIV/AIDS and other life-threatening illnesses.
Fergie selected a soft blue-pink shade for the $14 lipstick, which hits North American stores starting March 19 and globally next month, from among several options provided by MAC because she found it accessible. “It wasn’t too bright or too scary,” she said. “I really wanted people to support the charity, so I wanted it to be an everyday color that people can wear all the time.”
In addition to Fergie, who signed on with Viva Glam in 2008, others who have acted as spokespeople for the brand include RuPaul, Christina Aguilera, Boy George, Dita Von Teese, Eve, K.D. Lang, Pamela Anderson and Mary J. Blige.
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According to MAC AIDS Fund executive director Nancy Mahon, the fund has raised $139 million since 1994 and could reach $150 million this spring.
Industry sources estimate that the Viva Glam VI special edition lipstick and associated lip gloss will generate roughly $3 million at counter, and an advertising campaign to promote the lipstick is estimated to cost $1.1 million. The campaign’s central image, shot by Michael Thompson, features Fergie in a purple feather get-up custom designed by MAC.
While the ad shoots may be glamorous, Fergie stressed her visits to organizations such as Project Angel Food supported by MAC AIDS Fund have been the most rewarding. “I am really seeing where the foundation money is going,” she said. “You can be of service and you can just meet these people [who become] not numbers on a piece of paper anymore. You get to know their personal life. That is what is fulfilling for me.”