By  on October 22, 2019

Flamingo is the latest brand to get into vagina care, and it is heralding its entry into the market with a pop-up — the Bush 2020, modeled after a retro campaign headquarters.

Harry’s-owned women’s hair removal brand Flamingo, which debuted last year with products for shaving and waxing, is introducing this month its first product since launch. The Mons Mist, a conditioning spray for pubic hair, meant for hair — and skin — in all stages of the growth or removal process. Though not anatomically meant for use on the vagina — the Mons Mist is designed for the mons pubis, technically part of the vulva — Flamingo’s product is just the latest in a wave of new personal-care products targeted toward women’s intimate health and wellness.

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