By  on May 19, 2017

Forever 21 is launching freestanding stores called Riley Rose that will focus on beauty, home goods and accessories.

The company is opening 10 Riley Rose stores in GGP retail shopping centers in 2017, with plans to open three more in 2018. “Forever 21 is always ready to expand into new concepts, and has partnered with GGP to open stores in 13 of their top-tier locations,” said Do Won Chang, chief executive officer of Forever 21. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the Millennial consumer.”

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