By  on February 15, 2015

“It’s a woman who has a double life and we’re inspired by the seductress at night,” said Orlando Pita using Tresemmé products. “She wears her hair messy during the day and picks it up with her hands and scrapes in back into a low bun that has pieces falling.” He began with the Tresemmé Blow Dry Balm, blow-drying the hair and putting his fingers through it. Then, Pita secured the hair with an elastic and twisted it, letting pieces fall out as it was being pinned into a knot. Finally, he sprayed it with the Perfectly Undone Hairspray. “We tried to make it messy,” said Pita. “We don’t want to make it too perfect.”

 

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