By  on June 12, 2018

When industry executives gather at Alice Tully Hall in Lincoln Center tonight for the annual rite of doling out Fragrance Foundation Awards, the mood will be more than hopeful.

The $4 billion U.S. fragrance business is headed into fall at the fastest clip in three years. The sales surge that was triggered in December with a 6 percent jump remains solid. The Mother’s Day selling period posted a 9 percent gain, putting sparkle back in the U.S. shopping scene in stores that are loaded with newness.

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