By  on May 15, 2018

Bill George has been named chief executive officer of Freeman Beauty. George joins Freeman from Markwins North America, where he is credited with building the company into a major force in mass market beauty retailing. He takes over from Jon Achenbaum at Freeman who has left the company to spend more time with his family.

“What draws me here is the rich history. Freeman has incredible brands, passionate consumers and is a great trading partner,” George told WWD. “Coming into an organization whose brands have such great bones is a great place to build. We have an incredible foundation, product, people and [retail] partners.”

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