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French Fifi Awards Names Winners

Hermès’ Le Jardin de Monsieur Li swept the prizes for the best women’s and best men’s fragrances during the ceremony on Thursday night in Paris.

PARIS — Le Tout-Paris turned out to celebrate the French Fifi Awards, held Thursday night at the Lido cabaret venue here.

They marked the 24th year that the Fragrance Foundation France hosted the event, which included a sit-down dinner for more than 500 professionals.

Winning the top prizes of the night among the fragrances launched in 2015 was Le Jardin de Monsieur Li from Hermès. It won both the women and men’s fragrances categories that were voted on by a jury made of industry professionals. No other scent had ever done that before.

The other awards chosen by the industry professionals went to:

• Miu Miu for best women’s bottle design;

• Dior Sauvage for best men’s bottle design;

Chanel’s Chance Eau Vive for best advertising campaign for a women’s scent, and

Givenchy’s Gentleman Only Casual Chic for best advertising campaign for a men’s scent.

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Other winners were selected by 36,446 people from the public who voted online. These awards were sponsored by Marionnaud (for prizes in prestige distribution), and, and included:

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• Lancôme’s La Vie est Belle Eau de Parfum Intense for best women’s fragrance in selective distribution;

Jean Paul Gaultier’s Ultra Mâle for best men’s scent in selective distribution;

• Gloria Vanderbilt’s Minuit à New York for best women’s fragrance in mass-market distribution;

• Daniel Hechter’s Black for best men’s scent in mass-market distribution;

• So Elixir Bois Sensuel from Yves Rocher for best women’s fragrance in a brand’s own stores and pharmacies, and

• Eau de Cédrat from L’Occitane for best men’s scent in a brand’s own stores and pharmacies.

A jury comprised of 24 experts chose a couple of fragrances distributed in fewer than 100 sales points in France. They were:

Chanel’s Misia for best fragrance from a large brand’s collection, and

• Parfum d’Empire’s Tabac Tabou, for best niche fragrance.

It was the second year the Fifi d’Or award — created to recompense a scent for all of its qualities, including advertising, fragrance and bottle design — was bestowed. The small jury making the selection was made of people from the artistic and cultural worlds, including Jean-Charles de Castelbajac, Louis-Marie de Castelbajac, Lou Lesage and Bénédicte Martin. The Fifi d’Or prizes went to:

• Nina Ricci’s L’Extase for a women’ fragrance, and

• Dunhill’s Icon for a men’s scent.