Fast beauty brands are causing more established companies to rethink product development cycles.
Hax (pronounced “hacks”) focuses on trends, and sells kits of products meant to help the consumer create specific makeup looks.
Winky Lux can get beauty products to market in 45 days.
E.l.f. Beauty’s average time to market has decreased to 22 weeks.
Bod’s body lineup is meant to target specific concerns, like bloating.