acquisition-timeline1-port
1985; Aquired Richardson-Vicks, including Pantene, Oil of Olay, Vidal Sassoon and Clearasil, for a reported $1.2 billion.
Oli of Olay
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Image Credit: Courtesy Photo -
acquisition-timeline2
Image Credit: Courtesy Photo 1989; Acquired Noxell, Cover Girl and Navy fragrance, for a stock swap transaction valued at $1.3 billion.
Model Carol Alt was an early Cover Girl.
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acquisition-timeline4
Image Credit: Courtesy Photo 1991; Acquired Max Factor and Betrix from Revlon for a reported $1.14 billion. Hugo Boss, Laura Biagiotti and SK-II were part of the package.
Max Factor became the second pillar of P&G’s color cosmetics business.
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acquisition-timeline5
Image Credit: Courtesy Photo 1994; Acquired
Giorgio
Beverly Hills
for $150
million.The signature scent of the Eighties.
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acquisition-timeline6
Image Credit: Courtesy Photo 1999; Launched Reflect.com, an online pure-play beauty concept that was discontinued in 2005.
Reflect.com was an early experiment in customization
and e-commerce. -
Smackdown
Image Credit: George Chinsee 2001; Acquired Clairol for $4.9 billion.
Clairol’s business comprised hair color and care.
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acquisition-timeline8
Image Credit: Courtesy Photo 2001; Acquired Joy Perfume by Jean Patou and the Lacoste fragrance licenses for an undisclosed amount.
A recent Lacoste launch.
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acquisition-timeline9
Image Credit: Courtesy Photo 2003; Acquired Wella, which included fragrances like Gucci, Dunhill, Rochas, Escada and Anna Sui, and the professional hair-care brand Sebastian, for a reported $7 billion.
Wella provided entree to the professional market.
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acquisition-timeline10
Image Credit: Courtesy Photo 2005; Acquired Gillette for $57 billion.
P&G became a force in grooming with Gillette.
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acquisition-timeline11
Image Credit: Courtesy Photo 2005; Acquired the Dolce & Gabbana license for at least $120 million up front and a 10 percent royalty agreement, according to market sources.
After acquiring the Dolce & Gabbana license, P&G added makeup and skin care to the brand.
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acquisition-timeline12
Image Credit: Courtesy Photo 2007; Acquired DDF for
$50 million to $90 million, according to market sources. In 2014, P&G sold the brand to Designer Parfums for an undisclosed amount.DDF represented a foray into the dermatological arena.
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acquisition-timeline13
Image Credit: Courtesy Photo 2008; Acquired Frédéric Fekkai for an undisclosed amount estimated to be $440 million by sources. In 2015, P&G sold the brand to a joint venture between Designer Parfums and Luxe Brands for an amount sources said was
$50 million.Hair entrepreneur Frédéric Fekkai.
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acquisition-timeline14
Image Credit: Courtesy Photo 2008; Acquired Nioxin in a deal valued at just under $300 million, according to industry sources.
Nioxin’s hair-growth technology still holds great potential according to analysts.
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acquisition-timeline15
Image Credit: Courtesy Photo 2009; Acquired Zirh, a men’s grooming line, for an estimated $40 million. The brand was sold to TPR Holdings.
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The Art of Shaving's shop and “Barber Spa” at Aventura Mall in Miami.
Image Credit: Courtesy Photo 2009; Acquired the Art
of Shaving for an undisclosed amount estimated to be in the $60 million range.Inside an Art of Shaving boutique.