By  on October 2, 2018

Personal care products that aren’t clearly targeted to either men or women are gaining traction. The boom comes on the heels of demand for more products for men, and that encompasses those not identified for only one gender.

Clean beauty retailer Credo is among the merchants on the hunt for brands built for everyone, according to Michelle Connelly, director of merchandising and planning. Credo is rolling out a brand called Non Gender Specific (NGS), which she said checked the box with its tagline “the brand for all humans.” It is Credo’s first genderless brand on its shelves and online.

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