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Givaudan Invests in Consumer Technology Start-Up

Sensorwake has helped create what’s billed to be the world’s first olfactive alarm clock.

PARIS — In its quest to speed up innovation in fragrances, Givaudan said it has made a one-time investment in Sensorwake. The French start-up focuses on the consumer technology segment and has helped create what’s billed to be the world’s first olfactive alarm clock.

The Swiss fragrance and flavors supplier did not reveal the financial terms of its investment.

Over the last two years, Givaudan and Sensorwake have worked together to create a line of scents for their first joint project, called Sensorwake, an alarm clock that wakes people up in the morning by diffusing their favorite scents.

The two companies have also worked on a second product, called Oria, which uses a couple of Givaudan sleep patents.

“Aiming to improve people’s quality of sleep, Oria is a smart, intuitive device that uses the power of scent to achieve a good night’s rest,” the company said in a statement.

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“It’s great to support young talent and partner with start-ups that share the same commitment and vision towards innovation in fragrances,” said Gilles Andrier, Givaudan chief executive officer. “We look forward to strengthening this collaboration and working together on new digital projects to enhance the daily lives of consumers across the world.”

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Sensorwake was granted the CES Innovation Award in 2016 and 2017 in Las Vegas for product design and engineering in consumer technology products. The company was also a finalist in the Google Science Fair in 2014.

Vernier, Switzerland-based Givaudan is the largest fragrance and flavors supplier in the world. It posted a 7.7 percent increase in first-quarter sales versus the same prior-year period, driven by a double-digit gain in the home segment, as well as growth in the oral care and personal care businesses.

The company generated sales of 1.24 billion Swiss francs, or $1.24 billion at average exchange, in the first three months of 2017, up 7.7 percent in reported terms and 3.5 percent on a like-for-like basis.

The company’s fragrance division posted sales of 576 million Swiss francs, or $575 million, a 2.6 percent rise in reported terms and 2.1 percent increase on a like-for-like basis, as reported.

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