By  on March 4, 2019

Glossier is diving into color cosmetics with the launch of a new brand.

The skin-care company, which popularized the no-makeup makeup trend, teased an addition to its profile in late February via @glossierplay on Instagram. The page accumulated nearly 60,000 followers over the course of a week with posts that suggested a forthcoming makeup line. Today, the company confirmed rumors with the official unveiling of Glossier Play, its new high impact makeup brand.

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