By  on October 18, 2016

Glow Recipe is going global.

In its first move outside the U.S. market, the two-year-old Korean beauty retail and advisory start-up has inked a deal for pop-up shops in all three Hong Kong-based Lane Crawford locations. The company focuses on finding natural Korean skin-care products and adapting them for the U.S. market. While it may seem that Lane Crawford, which already stocks Korean brands like AmorePacific, may not need Glow Recipe’s American-izing services, what really drew the retailer to the business was its selection abilities and focus on natural products, according to cofounders and cochief executive officers Sarah Lee and Christine Chang.

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