PARIS — For the fourth consecutive year, Guerlain’s flagship here will second as a gallery. Starting in mid-October, the LVMH Moët Hennessy Louis Vuitton-owned brand is to host an art exhibit in conjunction with the Foire Internationale d’Art Contemporain (International Contemporary Art Fair).

This story first appeared in the August 17, 2009 issue of WWD. Subscribe Today.

One dozen artists put the theme of love under the microscope for the show dubbed Mécaniques Amoureuses (Mechanisms of Love).

This year’s selected artists include Didier Fiuza Faustino, Rebecca Horn, Wang Du, Sophie Calle, Pascal Haudressy and Annette Messager. Their pieces wrestle with themes including the attraction of one person toward another and the lengths to which one will follow love.

Last year’s exhibit, Le Renouveau du Temps (The Renewal of Time), investigated the tension between temporal creations and the quest for eternity.

Mécaniques amoureuses will be on display from Oct. 6 to Nov. 12 at the Maison Guerlain, 68 Avenue des Champs-Elysées, in the 8th arrondissement.

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