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Guerlain Names New CEO

Véronique Courtois, currently brand general director at Parfums Christian Dior, is to take up the role on Nov. 1.

Guerlain will soon have a new chief executive officer, WWD has learned.

Véronique Courtois, currently brand general director at Parfums Christian Dior and a member of its executive committee, is poised to take up the position on Nov. 1.

Courtois, who logged 10 years at the beauty brand, “demonstrated skills of creativity, audacity and leadership,” Claude Martinez, ceo of Parfums Christian Dior, said in an internal announcement seen by WWD. “She always put vision and excellence in the development of Dior’s creations, from the products to online and off-line advertising and services spread into the world, as well as constructive synergies with Dior Couture.”

Martinez also has oversight over Guerlain, and noted Courtois’ successor would be revealed in due course. Courtois spent a decade at Guerlain as a marketing director before joining Christian Dior Parfums.

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She started her career at Beauté Prestige International and spent eight years with the Shiseido group before joining Guerlain at LVMH Moët Hennessy Louis Vuitton, the French luxury group whose businesses span from fashion and leather goods to wines and spirits.

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At Guerlain, Courtois succeeds Laurent Boillot, who is to take over as the new ceo of Maison Hennessy in early 2020. He starts at the cognac house next month and will work alongside the incumbent ceo Bernard Peillon until Peillon’s retirement on July 31.

Laurent Boillot
Laurent Boillot Courtesy Photo

Peillon is a 29-year veteran of LVMH, and has helmed Hennessy for the last 13 years.

“I want to thank Bernard Peillon for his exceptional contribution as the ceo of Hennessy since 2007. Under his leadership, Hennessy has gone from strength to strength, becoming the leading global premium spirit brand and achieving extraordinary standards for quality,” Bernard Arnault, chairman and ceo of LVMH, said in a statement also seen by WWD. Boillot, he added, “has demonstrated excellent leadership and built on the unique heritage of Guerlain to make it a vibrant fast-growing brand at the high-end of beauty.”

Boillot reports to Philippe Schaus, ceo of Moët Hennessy, and becomes a member of its executive and operational committees.

Boillot started his career at advertising firm Havas and spent 12 years with Unilever before joining Guerlain in 2002, becoming its president and ceo in 2007.

LVMH tends to groom and promote executives from within, and shuffles them every once in a while.