By  on July 23, 2018

It’s prestige hair’s time to shine.

Prestige hair’s expansion is outpacing that of makeup and skin care in the U.S., according to data from The NPD Group. The hair category’s growth is bolstered by broad-spread retail adoption of higher-end hair products, when before, most pricy hair brands were committed to the salon channel. Sales are also being pushed upward by the wellness movement — consumers are looking to take better care of their hair as part of their overall regimens.

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