PARIS — Haley Bennett is the latest embodiment of the Chloé signature women’s fragrance, which turns 10 this year.
The American actress made her movie debut in “Music and Lyrics” in 2007 and subsequently acted in films such as “The Magnificent Seven” and “The Girl on the Train,” both from 2016.
“It’s an honor to be a part of the Chloé journey and its legacy,” she said.
Bennett is no stranger to the Chloé brand. “I remember digging through my mother’s closet and looking at her beautiful frocks, and seeing this iconic emblem that said ‘Chloé,’” she told WWD. “It just struck a chord with me.
“I just love the story of how Gaby [Aghion] was a woman before her time. She was an immigrant to Paris and a pioneer of ready-to-wear. When women were quite restrained and formal, she introduced this beautiful alternative that didn’t cost the women luxury or style,” said Bennett. “I’ve always loved this philosophy. My mother was a working woman, and so it makes sense now to me, as a [working] woman myself, why she would be drawn to Chloé.”
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Perfume has long been important to Bennett. “For me, fragrance is emotional; it’s intimate,” she said. “It’s a deep part of a woman’s personal expression.”
Rose, the central facet in the Chloé signature scent, has a special place in Bennett’s heart. “My grandfather’s favorite thing to do in the spring and summer was to plant roses,” she said. “I would always help him tend to their growth.”
These days, Bennett is preparing to take off for two months in South Africa, where she will be shooting the film “Red Sea Diving Resort,” which was written and directed by Gideon Raff.
“I play a woman by the name of Rachel,” said Bennett. “It’s a true story about a Mossad operation in the late Seventies in which a group of operatives travel to Sudan to rescue and to collaborate with Ethiopian Jews and to get them back to Israel.”
To prepare for the role, Bennett is studying Krav Maga.
Another recent project was the filming of “Thank You for Your Service,” written and directed by Jason Hall.
The storyline follows soldiers from Iraq back to the U.S., where they reintegrated into their civilian lives while suffering from post traumatic stress disorder, she explained.
“They were not really knowing what PTSD was, just that their lives were falling apart,” continued Bennett. “They’re survivors.”
She said the experience of working on the film was highly personal. “We really got to know these soldiers and their families,” explained Bennett. “They were on the set with us. It was a very intimate and intense experience. It is an important story, and I am so excited to bring the story to light and for people to connect with it.”
Another of her upcoming projects is for the stage, although she remained mum on details.
Fashion-wise, Bennett said she loves labels such as Chloé, Dior, Louis Vuitton, Erdem, Dolce & Gabbana and The Row. “I’m really drawn to things that will be forever in my closet,” she said. “I’m not about trends.”
Yet Bennett enjoys taking risks, too. “I don’t know if you saw me at the Met Ball,” said Bennett with a laugh, referring to the lace dress and flowered headdress by Dolce & Gabbana she sported there.
“I like to be comfortable, and I like to be able to create in whatever I’m wearing — and of course to create, you need a lot of freedom to express,” said Bennett. “I like to transform, as well. So I guess it’s sort of a dichotomy.”
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