For Harris Reed, fluid fashion and beauty encompasses “more than just gender fluidity.”
The London-based designer, who has dressed the likes of Harry Styles, Solange and Troye Sivan, has teamed with MAC Cosmetics on a Renaissance-inspired makeup collection. The collaboration includes three lipsticks, two cream color bases, nine eyeshadows and a kohl eyeliner, all of which come in gilded packaging, with prices ranging from $20 to $35. It releases online in North America on Feb. 18.
A Central Saint Martins graduate, Reed has become known for their fashion designs that promote their “message of fluidity.”
“I don’t want to just create something pretty, something beautiful, I want to create something with a message [of] fluidity,” Reed said in an interview with WWD.
MAC marks Reed’s first beauty partnership. They described the collection as a tool meant to be used by consumers for self-exploration and discovery.
“It’s for everyone, not just men, not just women,” Reed said.
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Despite efforts in fashion and beauty to be more inclusive of the LGBTQ community, transgender men and women and gender-nonconforming people, especially those of color, remain absent from both industries’ highest tiers. Reed is part of an emerging set of designers pushing for an all-encompassing kind of fluidity.
“I say usually ‘fluid beauty’ or ‘fluid fashion’ because I love the idea of fluidity as more than just gender fluidity,” Reed said. “It’s universal, the concept that you can live a fluid life, an authentic life, you are whoever you want to be, you don’t conform in any sense of the word.”
Reed noted a number of upcoming collaborations and projects planned for this year — all the while insisting they have “nothing fabulous” in store for 2021 — that includes their “first proper runway show.”
“I say runway in air quotes,” Reed said. “It will be my version of what I think runway should be in a post-COVID-19 world.”
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