By  on October 17, 2018

Five years after introducing its direct-to-consumer shaving concept for men, and one year after women’s shave start-up Billie launched, Harry’s has dived into the market with a hair removal line for women.

The company on Tuesday launched Flamingo, its second brand and the first designed specifically for women. It also is the first brand to come out of Harry’s Labs, the company’s in-house incubator, fueled by a minority investment from Alliance Consumer Growth that was revealed in February.

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