Finesse, which retails for $3.49, also plans to give consumers the opportunity for a gift, too. Twenty of the new bottles will hold replicas of round, dark blue sapphires, to be exchanged for a 2-carat sapphire, valued at $5,000.
IT’S A SOY: Alberto VO5 has tapped a new source to achieve conditioned, moisturized hair: soy milk. Alberto VO5 Milks shampoos and conditioners are available in three different formulas: Creamy Fresh Peaches Revitalizing, Pina Colada Moisturizing and Strawberries & Cream Smoothing. Each have a conditioning stockkeeping unit, too. The VO5 Milks line retails for $1.19 and is available in mass, food and drug stores beginning in March.
AJUNE: The Upper East Side spa, best known for its classic ginger massage and custom-made facial treatments, is launching new products for spring. Available in the spa’s retail area this April is a Botanical Hair Shampoo and Conditioner for $20; a Pomegranate Lip Balm with SPF 15 for $12; a Bulgarian Rose Toner for $16.50, and a Wine Balm, a moisturizing lotion that contains the antioxidants typically found in the skins of red grapes for $40.
A new treatment also has been added to Ajune’s menu list — a Pink Champagne and Spiced Wine facial. The champagne is believed to have toning properties and the wine is believed to add moisturizing results. The 90-minute treatment, available in April, is $170. l
SPRAY, DON’T SCRATCH: To offer relief to sufferers of dry, itchy skin, the makers of Eucerin have designed Eucerin Itch-Moisturizing Spray. The spray’s formula contains menthol to help stop the itch, while glycerin is meant to moisturize. The formula is fragrance-free and designed to offer on-the-spot relief from itching. Eucerin Itch Relief will be available at mass retailers this month and will retail for $7.85.
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AUTHOR, AUTHOR: Myriam Zaoui and Eric Malka, founders and owners of the Art of Shaving boutique chain, have written a book to provide men with all the knowledge they need to achieve a great shave.
The husband-and-wife team covers all aspects of shaving in the book, including the history, skin, products, tools, techniques, challenges and injuries of shaving. The book, to be published by Clarkson Potter, New York, will be available in Art of Shaving stores in New York and Miami this May and will retail for $17.
HIGH HONORS: Dr. Victoria Holloway, director of L’Oreal’s Institute for Ethnic Hair and Skin Research, has received the First Annual Women of Color Award, an award sponsored by Baltimore’s Career Communications Group, which recognizes achievements of minority women in health, science and technology fields. Dr. Holloway is a graduate of Harvard University, the Yale University School of Medicine and the Johns Hopkins School of Hygiene and Public Health.