By  on March 14, 2019

Ulta Beauty may have cracked the foot-traffic code.

The beauty retailer, which has been growing double-digits for years, said part of the $6.7 billion in sales it was able to drive in 2018 were due to its focus on launching digitally native brands like Kylie Cosmetics and Morphe, which have driven consumers to physical stores in order to test the products.

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