By  on August 17, 2018

Private equity firm Hammond, Kennedy, Whitney & Co. has invested in beauty business Indigo Wild.

The Kansas City, Mo.-based business manufactures and distributes natural bath, skin, home and cleaning products. It is best known for the Zum product line, which includes the best-selling Zum Bar goat’s milk soap, $5.95. Indigo Wild’s body care lineup includes things like a Frankincense & Myrrh Zum Wash, $13.50, and Zum Lab Shampoo Bar, $6.25. The brand’s cleaning lineup includes Sea Salt Zum Clean Laundry Soap, $24.95, and Zum Glow Soy Candles, $15.50.

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