By  on August 7, 2019

Two beauty veterans are leaping into the skin-care game with the launch of a new brand called HoliFrog.

Created by publicist Emily Parr and Majeed Hemmat, the founder of B Beautiful Brand Management, the line will launch in September with a range of four facial cleansers, or “washes,” as the duo calls them. Three more will launch over the course of next year, while plans call for HoliFrog to expand into new categories in 2021.

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