By  on February 26, 2019

Instagram is key to Ouai’s marketing strategy, according to director of marketing Hannah Beals.

In conversation with Thomas Rankin, Dash Hudson’s cofounder and chief executive officer, Beals shared insights into how Ouai is using data to inform its social media strategy — and product development. The brand, she said, has been using Instagram for everything from education to sneak peeks of product releases to gauging interest in potential products before they’re even manufactured.

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