By  on October 28, 2019

Richard Gersten, a partner at private equity firm Tengram Capital Partners, has been investing in the beauty space for years, but he doesn’t always care about what’s in fashion.

“I would say we’re probably a little different to other investors that are maybe more trend focused on identifying a trend and jumping on it,” said the veteran investor. “We tend to be a little more reactive in terms of our approach. We’re looking for strong brands that have great products and a loyal consumer following.”

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