By  on August 30, 2019

Huda Beauty is winning at social media.

The billion-dollar makeup brand, founded by superinfluencer Huda Kattan, counts 38.6 million Instagram followers, making it the platform’s most-followed beauty brand. Having spent the past five years building its social platform, Huda Beauty is now seeing its efforts pay off. According to new data from Launchmetrics, the brand generated $54.4 million in Media Impact Value in June alone.

To continue reading this article...

load comments
blog comments powered by Disqus