NEWSFEED: THE THREAD
Welcome to The Thread, where WWD tracks the goings on of the digital beauty and fashion communities.
Huda Kattan is helping VidCon kick off its first iteration in Abu Dhabi. The Huda Beauty chief executive officer will host a “Shark Tank”-style pitch fest with her sister Mona, president of Huda Beauty, in partnership with HB Investments, the family’s private investment entity, at the March convention. The sister duo is accepting business pitches online via VidCon’s web site and will select three individuals or groups to pitch them in front of a live audience. HB Investments will award the winner with $6,000 (the amount with which Huda Beauty was originally founded) and a mentorship program with Huda and Mona Kattan.
Barbie collaborated with MAC Cosmetics on a lipstick shade. Dressed in gold and pink packaging, the @BarbieStyle lipstick is a matte, bubblegum pink “universal” hue, said Gregory Alt, director of makeup artistry for MAC Cosmetics. “Barbie is a global icon that has been in people’s lives since 1959,” said Alt. “MAC has always been a fan of her style, beauty and ethics and wanted to collaborate with her for a second time.” MAC previously collaborated with Barbie in 2007.
Jeffree Star released his newest palette and accompanying collection, Blood Lust. The palette, $54, is Star’s first release since the Conspiracy Collection, his Shane Dawson collaboration that earned $54 million in Media Impact Value, according to Launchmetrics. In a YouTube series documenting the creation of the Conspiracy Collection, Star projected it would bring in $35 million through his web site and retail partnership with Morphe. The launch was “one of the largest flash sales ever on Shopify,” Loren Padelford, general manager of Shopify Plus, told WWD. (Shopify powers the Jeffree Star Cosmetics web site.)
TikTok has officially taken over fashion week. Charli D’Amelio, a 15-year-old TikTok star whose 30.3 million followers watch her short-form dance videos, attended Prada’s fall 2020 Milan fashion show. D’Amelio danced in a number of TikTok videos for the luxury house — newsflash: @prada is on TikTok now, too — and attended the show with Derek Blasberg, YouTube’s head of fashion and beauty.
YouTube duo The Dolan Twins are expanding their digital footprint with a podcast. “Deeper With The Dolan Twins” promises to tackle “raw, unfiltered, vulnerable conversations on serious (and not-so-serious) topics,” according to its Spotify landing page. The podcast comes just a few weeks after the twins’ sophomore fragrance collection for Wakeheart, a scent brand founded by Kevin Gould and Kombo Ventures. The Enterlight Collection consists of three new scents — Lucid Locations, Conscience Conversations and Sunlit Sensations — priced at $49 per bottle.
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