Hudson's Bay beauty

Hudson’s Bay is getting into the beauty business.

The retailer revealed Tuesday that it is launching a private-label skin-care and makeup line. Called Les Essentiels, the collection spans both skin care and makeup, with prices ranging from 25 Canadian dollars for a rosehip oil-infused, multiuse color stick to 55 Canadian dollars for a face serum to 60 Canadian dollars for a set of 10 synthetic brushes.

Les Essentiels was developed by Brittny Robins, a Canadian entrepreneur who has her own beauty line, Flawless by Friday, and beauty consultancy team, By Britt. Flawless by Friday originally launched in Canada at Hudson’s Bay.

“Hudson’s Bay was the first major retailer in Canada to pick up my beauty line and I am truly honored to collaborate with them to launch their first private label range of beauty and makeup products,” Robins said in a statement. “The collection is specially designed to bring together dynamic natural ingredients and functionality through an inclusive selection that will help Canadians feel their best and most confident selves.”

All of the products in Les Essentiels are free of parabens, sulphates and phthalates. The collection is also cruelty-free, and will launch at select Hudson’s Bay stores and online later this month.

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“Hudson’s Bay has earned the trust of our customers by consistently delivering quality products and knowledgeable service as part of our beauty experience,” said Catherine Kelly, vice president of cosmetics at Hudson’s Bay. “This first signature beauty line for Hudson’s Bay is an opportunity to not only offer our own point of view on simple yet sophisticated beauty essentials, but to also partner with and champion a Canadian talent like Brittny who has proven herself through her deep expertise and passion for the industry.”

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