By  on February 22, 2008

MILAN — Italian fashion house Iceberg has christened the fragrance licensing deal it signed in late 2006 with Selective Beauty with a new signature women’s scent.

Iceberg’s newest fragrance is poised for a worldwide rollout in March, following exclusive distribution in the fashion brand’s boutiques that started in November. Selective plans to expand distribution of the scent to 8,000 doors by the end of 2008, according to David Melki, managing director of Selective Beauty’s prestige division.

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