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ICMAD Honors the 2013 Innovators of the Year

The awards celebrated innovative products that bowed in 2012.

Pouring rain didn’t deter members of the beauty industry from attending the Independent Cosmetic Manufactures and Distributors’ 2013 Cosmetic Innovator of the Year Awards on Tuesday.

Held at Battery Gardens Restaurant in New York, the awards celebrated innovative products that bowed in 2012. The companies behind the winning brands will take part in the City 2013 Beauty Trunk Show, held Aug. 13 to 30 at New Beauty at Fred Segal, Ron Robinson Apothia, Peninsula, C.O. Bigelow, Henri Bendel, Brownes & Co. Apothecary and

“A great brand is a story well told, it has a beginning and doesn’t end,” said Ian Ginsberg, chairman of the board of ICMAD and president of C.O. Bigelow. “It’s not just a great package, there has to be an emotional component to it, now more than ever.”

According to the organization, the event, which has taken place since 2004, is intended to offer a platform for companies to display their products for national retailers. Winners were selected by five judges hailing from the beauty, design and marketing industries, including Ron Robinson, former cosmetics chemist and founder of; Maria Corbiscello, president of Studio MC²; Jerome Bérard of Bérard Associates; David Lyon, executive director at Syntex NYC, and Laura Kenney, editor in chief of

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At the event, keynote speaker and award presenter Carol Hamilton, president of L’Oréal’s luxury product division, said although she has always worked on big brands, she has a great admiration for the Indies.

“[When looking at new brands for L’Oréal’s luxury division] we look at the brilliance of the brand,” said Hamilton. “But also how they fit into our brand portfolio and if they complement our current brands. I would not want to bring in a competitor, I would want to bring in a sister brand that really builds our portfolio.” 

The winners included:

Best Color Cosmetic Product: Ecru Lifestyle Beauty — Beauty Addicts: ShowOff Mascara

Best Skin Care Face Product: Dr. Dennis Gross — Ferulic + Retinol Triple Correction Eye Serum

Best Bath & Body Product: Daily Concepts — Your Body Scrubber

Best Fragrance Product:
Intertrade Europe — Eight & Bob

Best Hair Care Product: Oribe — Gold Lust

Best Color Cosmetic Package Design: Blinc — Ultrathin Eyeliner Pen

Best Skin Care Face Package Design: IT Cosmetics — Bye Bye Redness Color Correcting Cream with Stand & Brush

Best Bath & Body Package Design:
Thyme — Temple Tree Jasmine Body Lotion

Best Fragrance Package Design:
Intertrade Europe: Eight & Bob

Best Marketing Print Ad: Cosmetic Insurance Services — Not a Time of Loss

Best Social Media Campaign:
NYX Cosmetics — 2012 NYX Face Awards

Best Grass Roots Marketing Campaign: The Elixery — Dessa (Lipstick)

Members’ Choice:

Color Cosmetics: Classic Cosmetics — Jelly Eye Shadow

Package Design: Crafting Beauty — Hayari Goldy