By  on November 22, 2019

Il Makiage is continuing to invest in tech.

The maximalist makeup brand unveiled its app and e-commerce platform for microinfluencers, Kenzza, over the summer. In an effort to build out its 25-person tech team, the brand is announcing today that it has acquired NeoWize, a data science start-up based in Israel. NeoWize will join Il Makiage’s team in Tel Aviv, helping the beauty brand further its efforts in artificial intelligence.

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