By  on July 10, 2019

Il Makiage is making a technology play — one that doubles as a play to microinfluencers.

The makeup artistry brand relaunched in the U.S. last year with an $8 million marketing campaign that included a series of pop-ups designed by the late Zaha Hadid and billboards declaring the minimalist makeup trend dead. For the past three years, Il Makiage has simultaneously been building an in-house, 25-person technology team, tasking them with creating the brand’s recently launched artificial intelligence PowerMatch foundation quiz, which has since been taken by more than 2 million people.

To continue reading this article...

load comments
blog comments powered by Disqus