By  on January 12, 2018

NEW DELHI — It isn’t often that homegrown brands outdo global competition in the personal care space in India. Vini cosmetics has proven the exception as its deodorant brand Fogg beat Hindustan Unilever (a subsidiary of Unilever) to become the country’s bestseller in 2014. And it has kept its lead.

Vini’s strength has attracted global attention as well — in a recent funding round the company received one of the largest private equity investment in India’s personal care space from Westbridge Capital and Sequoia, which injected 11 billion rupees, or $165 million, into the firm.

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