The overall atmosphere — from layout to the roster of brands on display — at the fifth Elements Showcase reflected the event’s evolution, according to its founders, Frederick Bouchardy, Ulrich Lang and Jeffrey Lawson.
With more emphasis on fine art, natural materials and globalization, the event, which was held Jan. 28 and 29 at Skylight West in Manhattan, drew 3,000 attendees and 120 niche beauty exhibitors from as far as Australia. “We’ve done this for two years now and we’ve hit our stride,” said Bouchardy, creator of indie fragrance brand Joya Studio, who added that Elements would, in the spring, travel to Dubai, its first international locale. “Dubai is an ideal market for us, as consumers there are taken by exclusive product.” Tokyo is planned for 2014; London will most likely follow.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)