The Indie Beauty Expo is growing into more than just a trade show.The business, which launched in 2015 with a one-day expo, has expanded to multiple cities with a set of new offerings — including a full day of indie beauty education and its own publication. IBE's geographic expansion — which now includes shows in New York, Los Angeles and Dallas — will continue in 2018 with London in October.The Indie Beauty Expo's third New York show will be held Aug. 22-24 with 225 brands in the skin, hair, nail, fragrance, tool, ingestible and lifestyle categories exhibiting. IBE estimates that 750 buyers, 600 members of the press or influencers and about 2,200 consumers will attend the show.Day One is focused on education. Called Connect Indie, programming includes educational classes and panels that are meant to highlight the things indie beauty entrepreneurs need to know. For the first time, IBE is expanding its class offering into levels — 100, 200 or 300 — where entrepreneurs can learn different skills."We realized that while they all have a lot of passion, the experience, knowledge and know-how of the beauty industry, the channels or [knowledge of] how to be a business person was highly variable," said Nader Naeymi-Rad, cofounder of IBE. "There was a real need to help these people learn quickly and learn things they can apply immediately to their business. When you’re at a show and sitting at an exhibition space you can’t go to a class because that’s exactly when the buyer from Ulta’s going to show up — that’s just Murphy’s Law."Classes are aimed at giving beauty executives an idea of how things like the beauty buying and retail landscape work, as well as insights into valuation and the investing world."On the retail side, we have a retail landscape course to help people understand what are the different segments in the buyer community," Naeymi-Rad said. "Because for a lot of brands who are new, they’re like, 'oh, a buyer from Rue La La came to see me.' Well, Rue La La is a very different type of organization than Ritz Carlton Spa, which is very different than Ulta, which is very different from QVC." IBE will provide a deep dive on the home shopping channels, plus a 300-level class on the anatomy of a wholesale contract in New York, he noted. There will also be investor and capital classes. IBE's expanded educational offering comes at the same time as its new publication — Beauty Independent."[Indie beauty entrepreneurs] want education — they want actionable knowledge," Naeymi-Rad said. "Large trend stories are interesting, but they may not survive another year to see that trend come to fruition. They want to know today how do I run a Shopify campaign to improve my sales by 30 percent so I can pay my suppliers."Beauty Independent will also cover topics like price establishment, relevant technologies and indie beauty companies. The publication will also link to outside news sources, and was developed for mobile consumption, Naeymi-Rad said.In addition to its content and expanded trade show presence, IBE is also working with retailers who are looking to indie-up their beauty departments, Naeymi-Rad noted.The IBE team — both at events and between them — connects beauty buyers with brands, a part of the operation the business may consider growing. "If somebody's exhibiting at IBE and a retailer is interested in them, we make the connection immediately," said Naeymi-Rad.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)