The Indie Beauty Expo is growing into more than just a trade show.The business, which launched in 2015 with a one-day expo, has expanded to multiple cities with a set of new offerings — including a full day of indie beauty education and its own publication. IBE's geographic expansion — which now includes shows in New York, Los Angeles and Dallas — will continue in 2018 with London in October.The Indie Beauty Expo's third New York show will be held Aug. 22-24 with 225 brands in the skin, hair, nail, fragrance, tool, ingestible and lifestyle categories exhibiting. IBE estimates that 750 buyers, 600 members of the press or influencers and about 2,200 consumers will attend the show.Day One is focused on education. Called Connect Indie, programming includes educational classes and panels that are meant to highlight the things indie beauty entrepreneurs need to know. For the first time, IBE is expanding its class offering into levels — 100, 200 or 300 — where entrepreneurs can learn different skills."We realized that while they all have a lot of passion, the experience, knowledge and know-how of the beauty industry, the channels or [knowledge of] how to be a business person was highly variable," said Nader Naeymi-Rad, cofounder of IBE. "There was a real need to help these people learn quickly and learn things they can apply immediately to their business. When you’re at a show and sitting at an exhibition space you can’t go to a class because that’s exactly when the buyer from Ulta’s going to show up — that’s just Murphy’s Law."Classes are aimed at giving beauty executives an idea of how things like the beauty buying and retail landscape work, as well as insights into valuation and the investing world."On the retail side, we have a retail landscape course to help people understand what are the different segments in the buyer community," Naeymi-Rad said. "Because for a lot of brands who are new, they’re like, 'oh, a buyer from Rue La La came to see me.' Well, Rue La La is a very different type of organization than Ritz Carlton Spa, which is very different than Ulta, which is very different from QVC." IBE will provide a deep dive on the home shopping channels, plus a 300-level class on the anatomy of a wholesale contract in New York, he noted. There will also be investor and capital classes. IBE's expanded educational offering comes at the same time as its new publication — Beauty Independent."[Indie beauty entrepreneurs] want education — they want actionable knowledge," Naeymi-Rad said. "Large trend stories are interesting, but they may not survive another year to see that trend come to fruition. They want to know today how do I run a Shopify campaign to improve my sales by 30 percent so I can pay my suppliers."Beauty Independent will also cover topics like price establishment, relevant technologies and indie beauty companies. The publication will also link to outside news sources, and was developed for mobile consumption, Naeymi-Rad said.In addition to its content and expanded trade show presence, IBE is also working with retailers who are looking to indie-up their beauty departments, Naeymi-Rad noted.The IBE team — both at events and between them — connects beauty buyers with brands, a part of the operation the business may consider growing. "If somebody's exhibiting at IBE and a retailer is interested in them, we make the connection immediately," said Naeymi-Rad.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)