Influenster will award best of beauty honors in 99 categories

Voting ends at 11:59 p.m. Oct. 23 for the second annual Influenster Reviewers’ Choice Awards: Best in Beauty. The contest recognizes the most voted on beauty brands and products in 99 categories encompassing makeup, skin care, hair and spa in both drugstore and luxury channels. The winners will be announced at a later date.

Influenster is a product discovery platform and reviews site (www.influenster.com) that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips and share their opinions with others.

Finalists for honor in the beauty category are nominated based on reviews and user-generated content by the Influenster community. Members then vote on the finalists through an online-only voting platform to determine the winners in each category. Last year, more than 150,000 votes were locked in by more than 50,000 members. The votes can be cast at www.influenster.com/awards.

Among the items vying for the honor this year in color cosmetics include Nars Velvet Matte Lip Pencil in luxury matte lipsticks, Maybelline Fit Me Concealer in drugstore concealers and Too Faced Chocolate Bar Palette for the best luxury eye shadow palette. Living Proof Full Thickening Cream and Dove Volume and Fullness Dry Shampoo are among hair entries. There is even options for cult favorites featuring Kylie Lip Kit and Garnier Skin Active Micellar Water. Each entry has a link to reviews and product specifics.

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Influenster has a community of more than two million members who have written in excess of 10 million reviews on almost two million products in myriad categories. Beauty has been singled out by industry experts as a category where consumers actively seek out reviews of peers who have even more impact on buying decisions than traditional advertising vehicles. Influenster tracks many categories among them are candy, personal-care, wellness and cleaning products. In addition to reviews, Influenster members answer product questions and there are opportunities to test products and receive coupons.

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