LAS VEGAS — More than 760 exhibitors from a host of countries set up shop at Cosmoprof North America, held at the Mandalay Bay Convention Center here this week, hoping to catch the eye of international distributors, importers and retailers.
Among the many notable manufacturers within the show’s four pavilions was Lord & Berry Cosmetics. Its new owner, Paolo Blayer, showcased a restaged color cosmetics line focused on lip and eye. Blayer is positioning the revamped Lord & Berry brand, previously owned by AM Cosmetics, as a masstige line targeting specialty stores such as Sephora and Ulta.
KMC Exim, which owns the nail spa franchise Dashing Diva, used the show to introduce international nail brands to North America, such as its Pro-Impressions brand, a market leader in Japan, and its J Chang line of premium-priced artificial nails. KMC will market Pro-Impressions to salons under the sub-brand Prescription Nails. J Chang, housed in an egg-shaped hard plastic package, is slated to hit Sephora stores this fall.
Skin care and spa treatments maker Repêchage unveiled its Vita Cura
collection, which includes Triple Action Slimming Body Cream, Triple Action Shower and Bath Gel, Nutritional Supplements and Seaweed Bath.
The Looks Mainstage & Expo pavilion, located on the second level of the convention center, catered to hairstylists, with exhibitors showcasing the latest in professional salon products. Italian hair care company Barex Italiana introduced a scalp detoxer and contouring serum in its Aeto Botanica line of hair care products, which are infused with natural plant extracts such as bamboo. The new entry is slated to hit Fred Segal stores next month.
During the three-day show, Beautmax, a nine-month-old company created to market FHI Ceramic Ion Styling Irons, inked a deal with Hair Tools Ltd., a leading European distributor that aims to help FHI ceramic irons achieve 25 percent market share in the U.K.
Celebrity hairstylist Samy, of Home Shopping Network fame, was on hand to promote his “no wax, no residue” hair care collection sold in retailers such as Walgreens and Target. Over the weekend, Samy hosted an in-store event at CVS’ Las Vegas store, selling 800 pieces of product in 45 minutes, according to the stylist. Come January, Samy will add Samy Silk shining serum to the collection, which ranges in price from $5.99 to $9.99.
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And just down the Las Vegas strip at the Bellagio Hotel, Nioxin Research Laboratories hosted an event to introduce Smoothing Serum, a scalp treatment formulated to add shine and moisture to medium- to coarse-textured hair. — M.P.