As influencers continue their dominance and brands shift their attention from traditional advertising to social media content, Instagram has become a hub for the latest in beauty. In a report recently released by the social media platform, it is stated that there are roughly 200 million beauty fans on Instagram worldwide and over 25 percent of its global Instagram community follows a makeup account. This beauty community is mainly comprised of Generation Z and Millennials, with nearly half of Instagram’s beauty users aged under 24 years old and beauty ranking as one of the top interests among teenagers. Here, a look at some data points collected from May 1 to 31:

Top 10 Countries With the Highest Number of Beauty Users on Instagram:

  1. U.S.
  2. Brazil
  3. Indonesia
  4. U.K.
  5. Mexico
  6. Turkey
  7. India
  8. France
  9. Germany
  10. South Korea

Top Five Most Followed Beauty Hashtags:

  1. #makeuptutorial
  2. #makeup
  3. #anastasiabrows
  4. #dipbrow
  5. #slave2beauty

Top Beauty Instagram Accounts With High Velocity Growth:

  • @park_bosung
    • Based in South Korea
    • Followers: 370,000
  • @jaymejo_
    • Based in Australia
    • Followers: 341,000
  • @genvegaa
    • Based in the U.S.
    • Followers: 102,000
  • @lottietomlinson
    • Based in the U.K.
    • Followers: 3.3 million
  • @nikita_dragun
    • Based in the U.S.
    • Followers: 2.5 million
  • @jakewarden
    • Based in the U.S.
    • Followers: 2.2 million
  • @simplynailogical
    • Based in the U.S.
    • Followers: 2 million
  • @redlipstickmonster
    • Based in Poland
    • Followers: 1.1 million
  • @ling.kt
    • Based in the U.K.
    • Followers: 1.1 million

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