By  on June 12, 2019

Markus Strobel, president of global skin and personal care at Procter & Gamble, encountered an out-of-the-blue question from a Millennial brand manager during a meeting one day. “Is digital human?” he asked.

Strobel explained: “I said, ‘What do you mean?’ He said, ‘Is this just about metrics and numbers and percentages, or is digital human?’ And that question stuck with me — it grabbed and never let me go.”

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