By  on August 30, 2019

MILAN — Every brand wants to be Glossier, but that’s no easy task, especially in a country like Italy.

The Bel Paese is historically rooted in beauty — artistic, architectural and environmental — and is home to leading color cosmetic suppliers, which manufacture more than 60 percent of the makeup products distributed by international beauty brands in Europe and over half of the makeup distributed worldwide, according to Cosmetica Italia’s data.

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