The red carpet’s rule-breaking take on menswear is extending into grooming.
No stranger to taking risks with his oft-dyed buzz, reggaeton star J Balvin debuted a teal blue dye job at Sunday night’s ceremony, with the back of his head featuring a graffiti-style red heart.
The trend, though, has become more mainstream as men look to do more than cover up aging with hair dye.
“In the past, men reached for hair color to cover gray hair,” said celebrity groomer and The Best Paste founder Kristan Serafino. “With social media and the ongoing desire to look your best via a good selfie, men are more inclined to push the limits of what used to be considered a safe zone of their hairstyle or hair color.”
American DJ and songwriter Diplo also had teal blue hair, a pivot from his previous green shade. The Kid Laroi, the 17-year-old rapper, switched up his blond locks in favor of a bubblegum-pink hue, while musician Omer Fedi had his signature bright red tresses at the event.
“After being sequestered during the pandemic with limited access to hairstylists and barbers, men came out with a new look. From growing hair out to shaving their hair off, it only makes sense that two years later, men are pushing the limits and a desire for change by embracing a boisterous hair color,” Serafino continued.
Colored hair also had a heyday among female attendees at the 2022 Grammy Awards, with artists and entertainers such as Laverne Cox, Arlo Parks and Doechii all partaking in the trend.
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