By  on August 9, 2018

Beauty influencer Jaclyn Hill sure knows how to make a highlighter.

Her collaborations with Becca Cosmetics have moved millions of dollars worth of products in mere minutes — for example, the first, called Champagne Pop, sold out 25,000 units on Sephora.com in 20 minutes. When the following one, the Champagne Collection, came out, the highlighter formulations in cream and liquid, as well as the face palette, did more than $3.5 million in sales in the first day.

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