By  on February 23, 2018

Jakob Daschek has been appointed senior vice president of global creative at La Mer and Bobbi Brown, the parent company of both  of which is the Estée Lauder Cos. Inc. Daschek assumed the role on Feb. 1.

For his new role, Daschek will be responsible for all creative strategies at both brands, like Bobbi Brown’s global image. He will work closely with the brand’s leadership teams and drive brand equity through consumer-centric creative concepts.

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