Jakob Daschek has been appointed senior vice president of global creative at La Mer and Bobbi Brown, the parent company of both of which is the Estée Lauder Cos. Inc. Daschek assumed the role on Feb. 1.
For his new role, Daschek will be responsible for all creative strategies at both brands, like Bobbi Brown’s global image. He will work closely with the brand’s leadership teams and drive brand equity through consumer-centric creative concepts.
Daschek joined La Mer as vice president of global creative in May 2015. He will be adding the new responsibilities with his previous role and continue to report to Sandra Main, global president at La Mer and Bobbi Brown.
“[Daschek’s] vision, passion and commitment to excellence as well as his collaborative approach are a great fit for the Bobbi Brown brand,” Main said. “He brings vast digital expertise along with an elevated sensibility that will allow him to express the brand’s DNA in a more relevant and modern way across the entire consumer journey.”
Prior to joining the Estée Lauder Cos. Inc., Daschek was the cofounder and creative architect for New York-based Syrup Digital Agency. He was also the chief creative officer at David Yurman and served as director at RSA Films.